iAM defines who people are, is your best self, is your character - your values, so you can #BeYourselfAtWork

iAM defines who you are, your values, your character. Always created by humans, iAM doesn't pigeonhole, put people in a box or category.
Each iAM is unique to you. Self created through robust, person focused questionnaires, or with the help of an iAM expert developer.
iAM defines who you are, your values, your character. Always created by humans, iAM doesn't pigeonhole, put people in a box or category.
Each iAM is unique to you. Self-created through robust, person-focused questionnaires, or with the help of an iAM expert developer, iAM enables people to be able and confident to be themselves at work with an unshakable sense of who they are.
Know your VALUES
Your iAM shows you who you are, your character, your values. You describe your values in your own words. Your iAM is your shortcut to being you and bringing your whole self to work.
iAM breaks down your values into 4 easy-to- remember categories,
- My Heart - my purpose
- My Motivators - my energisers
- My Reputation - my USP
- My Bedrock - my openers

Not a PROFILE but a reflection of the real YOU
Your iAM displays a detailed breakdown of your values and how to use them to be the 'best YOU' without having to compromise your true self. Your iAM includes personalised advice about:
- Who you are
- How to be self-aware
- Your 'Power Box' of values USP's
- Your triggers or irritations
- How to find your perfect balance
A tool for LIFE as well as WORK
Carry your iAM everywhere with the iAM pocket-size printed cards. Use your iAM to be you in your work, relationships and life decisions.
Help others to understand you by sharing your iAM PDF and regularly 'Check in' with your iAM to feel able and confident to be yourself with an unshakable sense of who you are.
Research shows that when you can be yourself at work your performance can be impacted by up to 85%.
Know your 'Values'
iAM shows you how you can be your best self, your character and your values at both home and at work.
iAM breaks your values into 4 easy to remember categories.
- My Heart
- My Motivators
- My Reputation
- My Bedrock

More than a standard measuring tool.
Your iAM displays a detailed breakdown of your 'Key Values' and how to use them to be the 'best YOU' without having to compromise your true self. Your iAM also includes personalised advice about:
- Who you are
- How to be more self-aware
- Your 'Power Box' of values
- Your triggers or irritations
- How to find your perfect balance

Always with you
Carry your iAM everywhere with the pocket-size, wallet and purse friendly version so you can remember, share and use them daily.
The iAM Card enables you to be your best self by being YOU at work, home and everywhere in between.
3x more effective than traditional profiling tools
iAM is a simple and easy-to-interpret personal insight tool that shows you how to use your natural uniqueness to be your best at work. Your iAM Values reveal the best in you and unlock the essence of who you are, your gifts and your potential.
0%
Of #BY@W clients say that our development is different to the learning that they have had before.
0%
Now have the ability to use their natural strengths to maximise their performance.
0%
Say that their motivation and engagement at work has increased through applying their BY@W learnings.
0%
Of #BY@W clients share that the #BY@W development has changed their lives.








iAM uses robust, yet easy, person focused questionnaires and proven methods to define your unique self
When you have your iAM you understand what makes you happy. You know you belong, you feel you are valued for who you are. You also know how to be your best, and how to work to be your most productive. All lifting your enjoyment and success at work.
.
Three ways to bring iAM to your workplace.
Digitally via the iAM Platform
A scalable digital experience with instant access, personalised tips, QR code and optional printed cards.
Via an in-house Learning Management System (LMS)
Accessed on an organisation's in-house LMS with each digital file aligned to corporate brand guidelines.
1:1 via a iAM Developer
Complete a 20-minute questionnaire, have a 50-minute call and your iAM is delivered into your inbox with personalised tips, QR code and optional printed cards. Followed by a 30 minute 1:1 debrief.
More about iAM.
We are activating the conversation around bringing your authentic self to work and making this the standard for all.
We’re more than a movement. #BeYourselfAtWork is the future of the workplace: a community of individuals, unafraid to express their true selves, thriving and driving businesses forward as a result.
'Your iAM is created by you. It is a description of yourself at your best in your own words'.
Add a headline.
Lorem ipsum dolor amet food truck affogato cronut freegan skateboard photo booth, tousled pickled 90's wayfarers retro succulents hoodie edison bulb ramps. XOXO seitan tote bag, offal vape air plant disrupt chia plaid taxidermy cloud bread microdosing 8-bit.
iAM
CULTURE
We are creating a new global standard for work. One where everyone is able to be themselves.
Read More
HIGH PERFORMING
TEAMS
Create team fulfilment & productivity through an unshakeable sense of who you all are.
Read More
LEARNING
& DEVELOPMENT
Develop your skills and identify opportunities to make your first role enjoyable.
COMING SOON
#BeYourselfAtWork Community
Be part of a community that believes in removing barriers, encourages self-expression, embeds inclusion and diversity and drives innovation.
Time to be YOU.