iAM defines who people are, is your best self, is your character - your values, so you can #BeYourselfAtWork

iAM defines who you are, your values, your character. Always created by humans, iAM doesn't pigeonhole, put people in a box or category.
Each iAM is unique to you. Self created through robust, person focused questionnaires, or with the help of an iAM expert developer.
iAM defines who you are, your values, your character. Always created by humans, iAM doesn't pigeonhole, put people in a box or category.
Each iAM is unique to you. Self-created through robust, person-focused questionnaires, or with the help of an iAM expert developer, iAM enables people to be able and confident to be themselves at work with an unshakable sense of who they are.
iAM uses robust, yet easy, person focused questionnaires and proven methods to define your unique self
When you have your iAM you understand what makes you happy. You know you belong, you feel you are valued for who you are. You also know how to be your best, and how to work to be your most productive. All lifting your enjoyment and success at work.
The POWER
of knowing YOU
iAM shows you who you are, your character, your values. You describe yourself in your own words. iAM is a scalable enterprise solution enabling everyone to bring their whole selves to work. iAM breaks down your values into 4 easy-to- remember categories,
- My Heart - my purpose
- My Motivators - my energisers
- My Reputation - my USP
- My Bedrock - my grounding

A reflection of the real YOU
Not a psychometric or assessment of you. There are no colours, letters, wheels or spider graphs. iAM clearly shows your values, your character so that you can use your best self consciously to be even more successful. Your iAM includes an 8 week email programme to embed being you.
- Understand and using your iAM
- How you could be difficult to work with
- Your 'Power Box' of values USP's
- Your triggers, your balancers
- Your behaviour under pressure
A scalable enterprise solution
iAM is created one to one with an expert iAM Developer or self created on our platforms or via inhouse LMS A tool for life, in a world where you can be anything, be yourself. iAM enables leaders to be positively authentic and self aware. iAM creates characterful managers who believe in themselves and others. iAM enables you to feel able and confident to be yourself with an unshakable sense of who you are.
Research shows that when you can be yourself at work your performance can be impacted by up to 85%.
Know your 'Values'
iAM shows you how you can be your best self, your character and your values at both home and at work.
iAM breaks your values into 4 easy to remember categories.
- My Heart
- My Motivators
- My Reputation
- My Bedrock

More than a standard measuring tool.
Your iAM displays a detailed breakdown of your 'Key Values' and how to use them to be the 'best YOU' without having to compromise your true self. Your iAM also includes personalised advice about:
- Who you are
- How to be more self-aware
- Your 'Power Box' of values
- Your triggers or irritations
- How to find your perfect balance

Always with you
Carry your iAM everywhere with the pocket-size, wallet and purse friendly version so you can remember, share and use them daily.
The iAM Card enables you to be your best self by being YOU at work, home and everywhere in between.
3x more effective than traditional profiling tools
iAM is a simple and easy-to-interpret personal insight tool that shows you how to use your natural uniqueness to be your best at work. Your iAM Values reveal the best in you and unlock the essence of who you are, your gifts and your potential.
0%
Of #BY@W clients say that our development is different to the learning that they have had before.
0%
Now have the ability to use their natural strengths to maximise their performance.
0%
Say that their motivation and engagement at work has increased through applying their BY@W learnings.
0%
Of #BY@W clients share that the #BY@W development has changed their lives.







Three ways to bring iAM to your workplace.
Digitally via the iAM Platform
A scalable digital experience with instant access, personalised tips, QR code and optional printed cards.
Via an in-house Learning Management System (LMS)
Accessed on an organisation's in-house LMS with each digital file aligned to corporate brand guidelines.
1:1 via an iAM Developer
Complete a 20-minute questionnaire, have a 50-minute call and your iAM is delivered into your inbox with personalised tips, QR code and optional printed cards. Followed by a 30 minute 1:1 debrief.
More about iAM.
We are activating the conversation around bringing your authentic self to work and making this the standard for all.
We’re more than a movement. #BeYourselfAtWork is the future of the workplace: a community of individuals, unafraid to express their true selves, thriving and driving businesses forward as a result.
'Your iAM is created by you. It is a description of yourself at your best in your own words'.
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iAM
CULTURE
We are creating a new global standard for work. One where everyone is able to be themselves.
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HIGH PERFORMING
TEAMS
Create team fulfilment & productivity through an unshakeable sense of who you all are.
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LEARNING
& DEVELOPMENT
Develop your skills and identify opportunities to make your first role enjoyable.
COMING SOON
#BeYourselfAtWork Community
Be part of a community that believes in removing barriers, encourages self-expression, embeds inclusion and diversity and drives innovation.
Time to be YOU.