Our Manifesto
We are creating a new global standard for work. One where everyone is able to be themselves, confident to navigate the world of work with an unshakeable sense of who they are. We are changing the narrative of work to one where work is an opportunity to make a unique difference and love it.
For many working life has become a burden, an enforced requirement, a recipe for burnout and an encroachment on their lives. Some feel they have to shapeshift every Monday morning in order to fit in. We believe in a different vision. A work experience not requiring a fix or an off switch. Instead, an opportunity for people to experience who they are and drive productivity and self-satisfaction.
BY@W champions working environments that are not only inclusive, but actively celebrate everyone’s unique value. When we encourage people to discover who they are at their core, and live true to it, we will build a happier, and more productive society.
We are activating the conversation around defining who you are based on your values, your character, all to bring your authentic self to work and to make this the standard for all.
Create your iAM and join us in making your voice heard. Be more you by building it into your Copilots. Use it to lead others with authenticity and self awareness. Be recruited for your character. Have the best sales pitch and customer experience because of who you are as well as what you know. Lets create a new global standard for work, making work a part of our lives where we experience and express ourselves, all to create a shift in humanity and make the world a better place.
"Work is more than a job. It is an opportunity to experience who you are and make your unique difference."
#BeYourselfAtWork