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The first global movement dedicated to helping everyone to be themselves at work.

by@w-iam-strapline-white

The first global movement dedicated to helping everyone to be themselves at work.

by@w-iam-1

Changing the working world

#BeYourselfAtWork is the first global movement dedicated to helping everyone to be themselves at work. We know that organisations and the people within them thrive when they are able to be them.

Know your values and you'll know you.  iAM helps people to define their character, their values, all in their own words, so that they can lead, manage and be themselves at work.  You can also use iAM to bring your organisation's values to life and to be recruited for who you are as well as what you know.

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Liz Villani
Founder of #BeYourselfAtWork and iAM

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We Are Authentic

We know that long-term fulfillment comes from being able to behave honestly and authentically, without having to adapt our personalities to meet our own and others’ expectations. We don’t just encourage others to do this, we lead by example - owning our true and best selves and encouraging others to do the same.

 

The Science of iAM

Self-concept is the overarching idea we have about who we are - our 'who am I' - and includes cognitive and  affective judgements about ourselves.

It is influenced by biological and  environmental factors, along with social  interaction.  We form and regulate our self-concept as we grow into adulthood based on the knowledge we have about ourselves.

It is multidimensional and can be broken down into individual aspects, our iAM values.

Self-concept is related to several other “self” constructs, such as self-esteem, self-image, self-efficacy, and self-awareness. In the link reached using the button below we explain the important differences.

More about the science

“The individual’s belief about himself or herself, including the person’s attributes and who and what the self is.”

The influential self-efficacy researcher Roy Baumeister (1999) defines self-concept.

Our Story

For over a decade we have been helping people to be themselves at work. From Courageous Success, to the global movement Be Yourself At Work.

2012-v1 2012_the_begining_cs worlds_first_image 2015_iam_international_growth 2015_around_the_world 2015_100_percent_validation 2019_launch_of_iam_digital 2019_iam_lms 2020_specialised_programmes 2020_iam_culture 2022_byaw_relaunch2 2022_iam_CV 2023-v1 iam_early_careers iam_for_managers 2023_launch_self_created

Our Story

For over a decade we have been helping people to be themselves at work. From Courageous Success, to the global movement Be Yourself At Work.

2012

Courageous Success

The launch of Courageous Success, the seed of BY@W by founder Liz Villani.

first iam prototype

World's
First

World's
First

The iAM prototype leap frogs traditional assessment tools introducing 'values'.

what-is-iam-pillar

2015

Around
The World

iAM launches in the UK, US and Australia.

2015-web

100%
Validation

100%
Validation

Validation study proves a 100% user agreement with iAM dynamics.

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2019

iAM For LMS

The first iAM SCORM file is loaded for in-house Learning Management Systems.

your_authentic_self_byaw

2020

New iAM Programmes

Launch of iAM Culture, iAM Teams and iAM 360.

2023-web

2022

BY@W

Launch of the movement that champions inclusive working environments.

by@w-movment-cta

iAM Early Careers

Early Careers

Launch of dedicated iAM for Early Careers Programmes.

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iAM For Managers

iAM For
Managers

Launch of an iAM to help Managers to shine.

iAM Teams

2023

2023

will see the launch of self created iAM plus the #BeYourselfAtWork app making iAM available to everyone.

iamers_hero_IS

Work is more than a job. It is an opportunity to experience who you are and make your unique difference. 

#BeYourselfAtWork Movement


0%

of people start feeling unhappy less than 6 months into a new role.

‘Work Happiness Score’ survey 2022

0%

of jobseekers say work happiness is important when considering a future employer.

Indeed Workplace Happiness Report 2021

Explore #BeYourselfAtWork

And learn how we are creating workplaces that are progressive, inclusive and fulfilling places to be part of. 

Take Me There

#BeYourselfAtWork.

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