The first global movement dedicated to helping everyone to be themselves at work.

Changing the working world

#BeYourselfAtWork is the first global movement dedicated to helping everyone to be themselves at work. We know that organisations and the people within them thrive when they are able to be them.

Know your values and you'll know you. iAM helps people to define their character, their values, all in their own words, so that they can lead, manage and be themselves at work. You can also use iAM to bring your organisation's values to life and to be recruited for who you are as well as what you know.

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Liz Villani
Founder of #BeYourselfAtWork and iAM

We Are Authentic

We know that long-term fulfillment comes from being able to behave honestly and authentically, without having to adapt our personalities to meet our own and others’ expectations. We don’t just encourage others to do this, we lead by example - owning our true and best selves and encouraging others to do the same.

The Science of iAM

Self-concept is the overarching idea we have about who we are - our 'who am I' - and includes cognitive and affective judgements about ourselves.

It is influenced by biological and environmental factors, along with social interaction. We form and regulate our self-concept as we grow into adulthood based on the knowledge we have about ourselves.

It is multidimensional and can be broken down into individual aspects, our iAM values.

Self-concept is related to several other “self” constructs, such as self-esteem, self-image, self-efficacy, and self-awareness. In the link reached using the button below we explain the important differences.