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be yourself at work manifesto

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        "When you know what makes you uniquely tick and be yourself, you will feel energised and balanced"

        #BeYourselfAtWork Movement



        "When you know what makes you uniquely tick and be yourself, you will feel energised and balanced"

        #BeYourselfAtWork Movement

        The Science of iAM

        iAM tools are based on Self-concept theory. An overarching idea we have about who we are—physically, emotionally, socially, spiritually, and in terms of any other aspects that make up who we are (Neill, 2005).

        We form and regulate our self-concept as we grow, based on the knowledge we have about ourselves. It is multidimensional and can be broken down into these individual aspects. For example, you may have a very different idea of who you are in terms of your physical body, and who you are in terms of your spirit or soul.

        Self-concept is related to several other “self” constructs, such as self-esteem, self-image, self-efficacy, and self-awareness. In the following section, we will explain these slight—yet important—differences.


        Desire to become the most that one can be.


        Love & Belonging

        Friendship, intimacy, family and sense of connection.



        Respect, self-esteem, status, recognition, strength and freedom.

        Safety Needs

        Personal security, employment, resources, health and property.

        Physiological Needs

        Air, water, food, shelter, sleep and reproduction.

        Validation Study

        Over a 3 month study, 100% of those asked agreed with the following statements about the importance of Values.
        In a randomised, qualitative validation study carried out with 99 clients on the dynamics of values.

          Overall iAM Heart Values  - I agree that this is a true reflection of the real me at heart.

          iAM Motivators Values - I would say that this is how people know me, how I go about day to day. 

          iAM Reputation Values - I agree that these iAM Values energise and inspire me.

          iAM Bedrock Values - I agree that when I am being these values I feel stable and grounded.

         iAM Heart Values - I agree that this is where I am at my best and happiest.

          Overall iAM Values - I agree that this is a true reflection of the real me at heart

         Overall Triggers or Irritations iAM Values - I agree that these iAM values are what can irritate me when they are not present in others. 

         Overly focused on iAM Values - I can see how I can overdo these values.

        “The individual’s belief about himself or herself, including the person’s attributes and who and what the self is.”


        The iAM values process gives people the opportunity to explore and define their concept of self, using a structured and guided approach. The process starts with a questionnaire, deliberately designed to get the individual to really think about different aspects of themselves. This is not a box-ticking or score-selecting exercise based on pre-set questions, but a series of free form boxes that gives the opportunity for as much detail as the individual wants to give. We are helping people create a fully fleshed out version of their unique selves rather than pigeon holing people into pre-defined boxes. 

        The result is a totally unique reflection of the individual in their own words and is totally applicable to them, unlike profiling or assessment tools. 

        iAM results in a 90% impact on self awareness.

        BeYourselfAtWork Survey

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