Progressive, active,
empowering, positive
and inspired.

The BY@W_strap Think Tank

Too many people are seeing work as an encroachment on their lives.

We're doing something radical, we are challenging the role of work in our lives and saying goodbye to conformity and hello to self optimisation.

Work has the potential to change everyone's life, it can be somewhere where we discover our true value and love it.

People that embrace their iAM, that are themselves at work, are over twice as likely to stay with their current organisation than those who don't know who they are.

That's why we're creating a new global standard for work where everyone is able and confident to be themselves.

32%

People with an iAM are 32% happier in their workplace.

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Follow the #BY@W think tank on LinkedIn

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#BeYourselfAtWork is the first global movement dedicated to helping everyone to be themselves at work. We know that organisations and the people within them thrive when they are able to be them.

Know your values and you'll know you. iAM helps people to define their character, their values, all in their own words, so that they can lead, manage and differentiate themselves and their services. You can also use iAM to bring your organisation's values to life and to be recruited for who you are as well as what you know.

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- Liz Villani
BY@W Founder

2x

'iAMers' are twice as likely to see work as a chance to explore their true selves.

16%

of people feel that they can be themselves in the workplace

24%

Just 24% of people know who the real them is.

24%

Just 24% of people know who the real them is.

72%

of men never have a positive conversation with themselves.

72%

of men never have a positive conversation with themselves

3/5

People want to quit. It's time to change the narrative of work

3/5

People want to quit. It's time to change the narrative of work

We believe there is a different way to see work.


Once individuals start succeeding because of - not in spite of - their individuality others are encouraged to seek out and express their own true personalities.

We're determined with the help of our growing community to make it happen - and make the future workplace a fundamentality better place to be.


"Imagine a working world where we all show up as our best selves and see work as an experience to make a difference. The impact on our societies, our economies, our happiness will be ground breaking."

- Liz Villani, Founder, #BeYourselfAtWork

JOIN THE MOVEMENT

AND TAKE THE FIRST STEP TO BECOMING YOURSELF AT WORK

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