Bespoke Your Experience Contact Us
Bespoke Your Experience Contact Us
 
progressive, active, empowering, positive and inspired.

 

BYAW stamp black

Build your profile around being a great boss

Say goodbye to conformity, say hello to self-optimisation.  When you stand out as a ground breaking leader you drive new progressive change.  Join us in being radical, innovate in your leadership by being who you already are to move things forward by being you.

BYAW stamp black

Build your profile around being a great boss

Say goodbye to conformity, say hello to self-optimisation.  When you stand out as a ground breaking leader you drive new progressive change.  Innovate in your leadership to move things forward by being you.

Our vision isn't about putting people in boxes or asking you to change.  It's about understanding how who you are already can have the greatest impact.


Build your profile around being a great boss

Say goodbye to conformity, say hello to self-optimisation. Build your profile by championing your self-expression. When you stand out as a ground breaking leader you drive new progressive change. Join us in being radical, innovate in your leadership by being who you already are to move things forward by being you.  

Build your profile by championing your self-expression. We need leaders - groundbreakers - like you, to join our movement by using your voice to empower your communities on and offline and demand spaces where we can all be valued for who we are. Your voice has the power to revolutionise the workplace: to replace conformity with empathy and free the individual, and all their hidden attributes.

perfect-boss-image2

 

HOW? We believe this kind of workplace culture is infectious and your voice, being a great boss and building your profile inside and outside of your organisation, will allow individuals to start succeeding because of - not in spite of - their individuality.  By amplifying your profile you will impact not only your world but the future of society. 

Your profile as a great boss:

1.  Amplify your uniqueness, be more of you, at your most positive.  Make no apologies.

2.  Champion others to believe in themselves.  Build confidence in others.  Share their successes on social media.  Thank them for being them.

3.  Define and shout for what you stand for.  Up your voice on twitter, no conformity, just pure positive authenticity.

Speak at every opportunity.  Turn introversion into powerful introspection.  You are a thinker, a reflector.  You have a deep relationship with yourself.  Use this, be this to further define your character and be irresistible to follow.

Say goodbye to conformity, say hello to self-optimisation.

We’re doing something radical. We’re changing the working world forever, and we’d like you to join us.

Our vision isn’t about putting people in boxes or asking you to change, it's about understanding how who you are already, can have the greatest impact.

Our action will make work a space where everyone can be successfully themselves. But, we know we will need to work hard to remove the structural barriers that restrict so many of us, particularly those from underrepresented groups.

We invite you to be part of the action. We need leaders - groundbreakers - like you, to join our movement by using your voice to empower your communities on and offline and demand spaces where we can all be valued for who we are.


Read our manifesto 

 

“By working only when you are most effective, life is both more productive and more enjoyable. It's the perfect example of having your cake and eating it, too.”

Timothy Ferriss, The 4-Hour Workweek


0%

of entrepreneurs believe that AI is currently the most promising technology from an innovation standpoint.

CompTIA

0%

of CEOs see increased quality in the entry-price tier and reinvention of private labels as important trends for 2022.

State of Grocery Europe CEO Survey, January 2022

Unstifled Individuality With iAM

Understand who you already are and make your greatest impact. Discover your self-determination, your unique purpose, the heart of you and the character traits that build your reputation with iAM so that you can #BeYourselfAtWork.

Download your groundbreaking Infosheet

#BeYourselfAtWork.

Start being part of the movement

Sign me up