#BeYourselfAtWork is about leading change in business, is knowing that happier people are more productive, is about valuing self-led self-discovery, is knowing that the key to success is diversity, is about knowing your iAM values, is the path to embracing yourself being YOU

#BeYourselfAtWork is about leading change in business, is knowing that happier people are more productive, is about valuing self-led self-discovery, is knowing that the key to success is diversity, is the path to embracing yourself being YOU
We are creating a new global standard for work.
One where everyone is able and confident to be themselves. We are changing the narrative of work to one where work is an opportunity to make your unique difference, and LOVE it.
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We are all about values
iAM defines who you are, your values, your character.
Always created by humans, every iAM is unique. iAM doesn't pigeonhole, put people in a box or a category.
Available via SCORM for in-house LMS or create your iAM with an iAM expert. We support High Performing Teams, Authentic Leadership and Values Alignment everywhere work happens.
Just 16% can be themselves at work. Research shares that performance can be impacted by up to 85% when you are you.
We’re more than a movement. #BeYourselfAtWork is the future of the workplace: a community of individuals, unafraid to express their true selves, thriving and driving businesses forward as a result.
BY@W
MANIFESTO
We are creating a new global standard for work. One where everyone is able to be themselves.
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EARLY
CAREERS
Develop your skills and identify opportunities to make your first role enjoyable.
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WOMEN
AT WORK
Long-term fulfilment can only come when you understand your true self and what makes you, you.
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DIVERSITY
& INCLUSION
Learn how valuing true diversity means better productivity and happiness in the workplace.
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"90% want some form of human element woven into their work, 72% prefer a face-to-face conversation."
- The World Economic Forum
"90% want some form of human element woven into their work, 72% prefer a face-to-face conversation."
- The World Economic Forum
BY@W
WITH iAM
An experience that helps individuals identify their true values and locates their strenghs.
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Our Purpose
To create a new global standard for work where everyone is able and confident to be themselves.
Our Mission
We are activating a community who believe, like us, that when everyone can be themselves at work, we will build a happier and more productive society.
Our Movement
We are a thought and action movement that champions working environments that are not only inclusive but actively celebrate everyone’s unique value.
The Benefits of a Values-Based Culture
Create a diverse workforce full of energy and new perspectives
The iAM experience embraces individuality, recognising each other's differences as strengths; a professional development programme that encourages and empowers people to being their natural selves to the workplace through a values-based approach.
When individuals learn how to use their personal values as strengths, you create a dynamic workforce bursting with passion, inspiration and confidence.
Leaders and managers that continuously grow and inspire
Create leaders and managers that understand each member of their team on a fundamental level and learn how to bring the best out of their team through authentic leadership.
By understanding what motivates the people around them, they can champion their team, and inspire them to do better by being their whole selves at work.
Re-engaged and motivated individuals
iAM is not an assessment tool, instead iAM helps to identify each person’s unique motivators, and offers bespoke advice to help them rediscover their purpose, embrace their authenticity and learn how to be themselves without having to compromise who they are.
BY@W clients share that iAM gives them an 84% in improving both motivation and engagement through applying their learnings.
It's time to bring BY@W to your workplace.
Our movement champions environments that are not only inclusive but actively celebrate everyone's unique value. When we empower people to discover who they are at their core and live true to it, we will build a happier, and more productive society.
0%
would take a pay cut to work for a business that reflects their ethics, on average sacrificing more than 27% of their salary.
0%
1 in 5 people expect to change jobs this year, with 63% sharing their motivator is to ‘truly be themselves at work’.
0%
Of Gen Z (those just starting their careers) anticipate challenges working with Gen X and Baby Boomers.
0
Workplaces of 100 can expect their ‘War on Talent’ costs to be between £4.8m and £19m ($8.4m AUD – $33m AUD) annually.
#BeYourselfAtWork Community.
Be part of a community that believes in removing barriers, encourages self-expression, embeds inclusion and diversity and drives innovation.
Time to be YOU.