THIS IS BY@W
THE WE HELP PEOPLE EXPERIENCE WHO THEY ARE AT WORK – AND ENSURE TECHNOLOGY REFLECTS US
Through iAM, leadership development and team programmes, we help individuals and organisations define the character that shapes their work.
With Sounds Like Me®, we ensure that as AI becomes part of daily work, it reflects the authenticity of the people using it.
BY@W WORKS GLOBALLY TO MAKE HUMAN AUTHENTICITY VISIBLE AT WORK
Through iAM, individuals at every level define the values, the character that shapes how they lead and contribute in their own words.
Every iAM is distinct because every person is. When shared across teams, it creates clarity, trust and stronger working relationships. Used in leadership, collaboration and client engagement, it differentiates organisations by making humanness visible and authenticity operational.
BY@W WORKS GLOBALLY ENABLING EVERYONE TO BE THEMSELVES AT WORK
With the BY@W product, iAM, people at all levels of an organisation establish their values, what makes them them, all in their own words.
Every iAM is unique because you are. Share iAM with your team and not only do you unlock a modern fresh approach to being yourself at work, you maximise your relationships with each other. Put individual and group iAM’s into your pitch approach and you differentiate your firm by sharing your focus on humanness and showing up authentically.
iAM
ALWAYS CREATED BY HUMANS
iAM doesn't pigeonhole, or put people in a box or category. There are no categories of values, strengths or groups of colours or letters. You create your iAM, guided by the iAM constructs built into unique questions and the iAM process. You in your own words.
No matter who you are, your job role, ability, disability, industry, location, colour or gender, iAM enables you to define yourself, who you are, based upon your character, your values.
From exec leaders and office workers to farmers, there an iAM for everyone. iAM provides the Human Layer that AI requires to operate responsibly and recognisably.
DELIVERING
53,350
iAM VALUES AND COUNTING

TRUSTED BY
286
BUSINESSES

OVER
100,000
iAM VALUES DELIVERED ACROSS 21 COUNTRIES

BEING USED IN
21
DIFFERENT COUNTRIES
#BY@W. TRUSTED BY
16%
The percentage of people who feel that they can be themselves at work.
88%
The impact of being yourself on your positivity and happiness at work.
89%
The percentage of us who are not actively engaged in our work.
37%
The level of absence in workers who are not engaged at work.
24%
The number of us who know who we really are.
85%
The impact on our performance when we can be ourselves at work.
41%
The percentage of us who see work as an encroachment on our lives.
63%
The percentage of job seekers who say their motivator is to 'truly be themselves at work'.
“Work should not diminish who we are. It should reveal it - and the systems we build must reflect that.”
– Liz Villani."
- Liz Villani, Founder #BeYourSelfAtWork
JOIN THE MOVEMENT
AND TAKE THE FIRST STEP TO BECOMING YOURSELF AT WORK




















